Meet Coach Bronk
NIL Financial Education Built for Athletes and FamiliesÂ
John “Coach Bronk” Bronkhorst brings a powerful combination of experience in education, athletics, and financial services to the NIL space.
For more than 30 years, Coach Bronk worked directly with student-athletes, coaches, and school administrators at both the high school and collegiate levels. That experience gave him firsthand insight into the pressures athletes face and the lack of structured financial guidance surrounding early financial decisions.
As NIL opportunities rapidly expanded, Coach Bronk recognized a critical gap: athletes were earning real income without the financial education needed to manage it responsibly. After transitioning into financial services, he dedicated his work to helping athletes and families build clarity, structure, and confidence around NIL income.
His approach is practical, compliant, and education-first—focused on helping athletes avoid common mistakes, protect their long-term future, and develop financial habits that extend far beyond their playing careers.
What You'll Learn in the Course
Plan & Vision for NIL
Coach Bronk’s mission in the NIL space is to deliver clear, compliant financial education and practical planning support for student-athletes and their families at both the high school and collegiate levels.
Through his partnership with CleanKonnect, he aims to:
• Expand access to NIL financial literacy education for athletes and parents
• Simplify NIL income, taxes, and financial decision-making
• Help athletes create structure around spending, saving, and long-term goals
• Reduce common NIL risks such as overspending, tax surprises, and predatory situations
Long-term, Coach Bronk seeks to build strong relationships with schools, coaches, compliance professionals, and NIL educators so athletes are surrounded by a trusted, coordinated support system. His goal is not just to help athletes manage NIL income today, but to build financial habits that last well beyond their playing careers.
