Aneesah Morrow Uses NIL Partnership to Tease College Commitment
May 15, 2023One of the most highly coveted women's basketball transfers, Aneesah Morrow, announced on May 5th that she was committing to join a star-studded LSU team.
LSU's team is laden with stars who have no shortage of NIL opportunities, but it was how Morrow incorporated an NIL partnership to tease out her upcoming commitment that caught our eye.
The day before she officially announced her commitment, Morrow posted this video in which she partnered with Caktus.ai to create a video in which she enlists the help of Caktus.ai to ask where she should commit to. Caktus.ai in its own words is the leading artificial intelligence powered platform in
In the video, Morrow does a masterful job of engaging with the software to fully showcase what type of resource Caktus.ai is.
While in the video she didn't actually announce that she'll be committing to LSU, it came right before the actual commitment video and for all intents and purposes was a part of the entire package.
At CleanKonnect we have talked about how college commitment edits are prime real estate for high school and college athletes given how much engagement they get from fans of that given university, but in the first ~two years of NIL being live there hasn't been a proliferation of athletes using this real estate to bring awareness to a product or service.
Morrow has over 17k followers, and this following will inevitably grow given the notoriety and limelight of the 2023-2024 LSU women's basketball, so it'll be interesting to see if other athletes making their college decisions use Morrow's post as inspiration.
To learn more about the power of NIL partnerships, check out the CleanKonnect NIL Certification Course.
Stay in the loop with key NIL Happenings!
Join our mailing list to receive weekly NIL newsletters on key developments in the NIL landscape.
We hate SPAM. We will never sell your information, for any reason.
